Our mission is

Salt.

Bringing you the purest and natural Himalayan Salt is the heart of our mission. We strive to inspire consumers to live healthfully, sustainably, and joyfully.

We see a world where Filipinos enjoy healthful and quality living by having easy access to the purest and the most premium salt from the Himalayas.

Our Story

Don Don and Roselyne Abucayon originally started as a supplier of Himalayan Salt Lamps in the United Arab Emirates. While Roselyne was making a meal for the family one day, she realized they ran out of salt, and having long stopped using regular salt in their household, the wild idea of chipping off a small chunk from a Himalayan salt lamp to remedy the situation turned out to be a stroke of genius! It was Roselyne’s resourcefulness, Dondon’s knack for business, and his business partner Mila’s strong relationships with foreign investors that gave birth to the food-grade version of a Himalayan Salt product: Pink Crystal.

With a genuine desire to impact Filipinos’ lives by inspiring them to enhance their experience in dining and cooking, the couple, along with Roselyne’s brother Arvee, came together in bringing Pink Crystal Himalayan Salt to the Philippines and introducing the purest and healthiest salt alternative to local consumers.

OUR BRAND ESSENCE

We are the
Philippine standard
on natural, pure,
healthy and premium Himalayan Salt.

OUR CORE VALUES

Generosity

Authenticity

Thoughtfulness

Integrity

Quality

Trustworthiness

Nourishing our communities with nature’s goodness.